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Chronic Illness Branding & Identity

Project Overview.

Branding, Identity & UI for Tidepool.org

2017-2018

Role

  1. Branding & identity design
  2. User interface design
  3. Design system
  4. Prototyping
  5. Visual design

The Background.

In 2017, I started working with Tidepool.org, a data-driven non-profit to help people manage their Type 1 Diabetes. Tidepool had an existing brand that resonated with users, but wanted to expand their identity across their products. I engaged with Tidepool on expanding upon their "connecting the dots" with data visual language, designs for their uploader and mobile accounts section.

Connecting the Dots Explorations

Tidepool centers its brand around the concept of helping users "connect the dots with data". With an existing message, I expanded their system through brand explorations of various users of type, imagery and color.

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Mobile branding explorations
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Mobile branding explorations

Explorations of Color

Tidepool centers its brand around the concept of helping users "connect the dots with data". With an existing message, I expanded their system through brand explorations of various users of type, imagery and color.

Initially, I reviewed the use of the color brand colors and the accesibility and contrast of this palette.

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Color accessibility review

Iconography & Illustration

Tidepool iconography is used across the brand. Consistent messaging of "connecting the dots" is persistent from accessing products to marketing materials.

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Using the central theme of connecting the dots, I developed a series of illustrations, iconography and spot illustrations to be used across the desktop uploader and mobile apps.

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Tidepool Uploader

Tidepool's uploader is a desktop applications which enables users to select their diabetes devices and upload and view their data. The onboarding needed to be reframed to include both personal on clinical users so that the data uploader could be more tailored to the user type.

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Pairing Trackers

Within Tidepool's account settings, I added the pairing flow for adding a Dexcom device. Similar to connecting with Apple's health. The uploader had 4 different states depending on how the data upload has been received. The user needed to be notified of the status both within settings and on the main data dashboard section within the app.

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Account settings notifications
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Account settings Dexcom flow

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